BLOOMING: Jovian Mandagie’s new collection of clothes called Orked at Tesco stores is inspired by the beautiful sturdy orchidKUALA LUMPUR: TESCO Stores Sdn Bhd (Tesco Malaysia) is collaborating with renowned fashion designer, Jovian Mandagie, to offer an exclusive collection called Orked.
Orked will soon be made available at selected Tesco stores.
The collection will have Mandagie's fans from all walks of life to own his creations as the garments will be sold at affordable prices starting from RM199.
"Collaborations with renowned local designers have been an annual affair at Tesco.
"Last year, we successfully collaborated with Rizalman Ibrahim," said Tesco Malaysia commercial director of apparel Hem Patel at a press conference after a preview of Orked, recently.
Mandagie, who was recently named the Mercedes Benz Designer of The Year 2013, created a collection of 24 chic and stylish clothes.
The collection features a modern contemporary take of the traditional kurung labuh, modern kurung, kebaya, as well as caftans and long dresses incorporating signature peplum, draping and mermaid silhouettes.
"The orchid reflects the beauty of the modern woman of today, as it is one of the world's most attractive flowers.
"Its stem resembles a woman's strength and resilience," said Mandagie, describing the inspiration for his designs.
"Its longevity depicts the endurance of a woman, while its 'curves' reflect femininity," he said.
He added, however, that the silky soft texture of the orchid's petals was what really ignited his inspiration.
"To further enhance the beauty of my clothes, I used couture detailing such as embroidery, specially designed silk screen prints and the flower applique," he said.
Mandagie took five months to work on this exclusive collection for Tesco.
"It was quite challenging to produce affordable pieces that do not look cheap, while maintaining the lavish quality that my brand is known for," he added.
The collection, which comes in soft shades of lilac, blush pink, mint green and yellow, will be made available in Tesco stores across the country from June 24.
The selected stores are in Ampang, Mutiara Damansara, Kota Baru, Klang, Seremban 2, Desa Tebrau, Tanjung Pinang, Malacca, Shah Alam, Station 18, Puchong, Taiping, Seri Alam, Kepong, Penang, Kajang, Setia Alam, SP Selatan, Mergong and Nilai.
"We have limited the availability of the collection to give it exclusivity, although it is still affordable," said Hem.
"I enjoyed working with Tesco as it is a reputable hypermarket which puts quality first. I wouldn't want to put my ready-to-wear designs in unfamiliar places," said Mandagie.
Fans who would like to reserve their favourite designs can pre-order them until tomorrow through www.tesco.com.my/orkedbyjm.
With every pre-ordered item, customers will receive an exclusive "Orked by Jovian" scarf worth RM49.
Those who have pre-ordered their clothes, can collect them at the selected stores from June 17 to 23. - NST