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New look: (From left) Tesco Stores Malaysia regional director Brandon Sta Maria, Do and Tesco Stores Malaysia Advisory Board chairman Datuk Sri Mohamed Abid having a look at some of the fresh produce after the relaunch of Tesco Extra Mutiara Damansara, Petaling Jaya
TESCO Extra Mutiara Damansara, the flagship store for Tesco Stores Malaysia Sdn Bhd, unveiled its new look at a ceremony recently, after undergoing nearly half a year of refurbishment.

The refurbished store located in Petaling Jaya first opened for business in 2003. According to Tesco, it will provide customers “Extra Services, Extra Choice, and Extra Facilities”.

On the extra features, Tesco Stores Malaysia Sdn Bhd CEO Sunghwan Do said: “We have added extra services, with a new ‘shop-in-shop’ concept with an optical shop, pharmacy, one-stop phone shop and electrical services shop in the store.

“We are introducing extra choice with over 6,000 new products under sections like baby, toys, dining, kitchenware, home furnishing, bakery, confectionery and pet care. We are also launching the Tesco Finest range of quality products imported from the UK.

“We have also introduced extra facilities in the mall area with a food court, playland, additional ATMs, WiFi and improved car park system. Still under works are the education facilities, such as a music school, dance school, clinic and spa, which will be opened by the end of the year.”

Do said Tesco Extra Mutiara Damansara now features a contemporary design and brighter look after a five month renovation exercise.

“We are happy with the relaunch of the store as we now have the chance to innovate a shopping experience according to our customers’ needs,” he said.

Do said Tesco Extra Mutiara Damansara represents a new beginning for Tesco and there are plans to transform all Tesco Hypermarkets to the Extra format throughout the country.

“The transformation will not just be in terms of look and feel, but a variety of offerings as we continuously improve our fresh offers and strengthen our non-food range.

“We will be strategising the transformation and company’s plans for 2013 later this year,” said Do, adding that the transformation will be rolled out in stages.

Tesco Extra Mutiara Damansara unveiled its new look at a relaunch ceremony after undergoing a five-month refurbishment.  “Our focus right now is on making Tesco Extra Mutiara Damansara a success before extending the Extra format to all our stores.”

The relaunch included a Tesco Charity Hunt with four local personalities having to complete several tasks to win Tesco vouchers of up to RM10,000 for charities of their choice.

There are presently 47 Tesco stores in Malaysia, with the 48th store to be opened in Bandar Bukit Puchong in November.

According to Tesco Stores Malaysia, a total of RM70 million was invested for the opening of their two latest stores at Paradigm Mall in Petaling Jaya and Bandar Bukit Puchong in Puchong.

Tesco Extra Mutiara Damansara, which measures an estimated 9,000sq m in size spanning two floors, will have 18 new tenants joining its present line-up of 44 tenants.

The additional tenants include Al-Ikhsan a sports goods retailer, Restyle by A Cut Above hair salon, and Turkey Kebab food outlet.

It is open daily from 8am to 1am.

For details on the store’s Extra features, activities and promotions, visit www.tesco.com.my. - The Star


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Refurbished store: Tesco Extra Mutiara Damansara unveiled its new look at a relaunch ceremony after undergoing a five-month refurbishment
 


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